360 Promo
360 Plan
360 means 360. We do it all - the whole 360 degrees of music release strategy and marketing. Send us your music and footage. We handle everything else. We plan your rollout, edit your videos, schedule and publish new content weekly across your socials and run the ad campaigns. James Dunn of Dunn Deal PR runs your PR campaign to magazines and blogs. Mazzi Behi at Def Jam Records sends your track to 8k DJs worldwide. We clean up and connect your profiles, fix broken links and duplicate pages, and help you register your catalog for publishing, mechanicals and SoundExchange. If your distributor’s weak, we’ll distribute your release. We run a UGC campaign for your track across our network of YouTube curator channels which pulls millions of views every day. This is the full rollout. Everything is handled—from the plan to the post. You don’t need a specific service. You need a system. This is it. Pricing starts at $1,000/month. Click on the arrow above to get more details and contact us for availability.
Deliverables
- 5-6 pieces of video created from your raw footage and posted to your socials
- Ad campaigns for your content on Instagram & YouTube
- 50k+ YouTube views on your official video
- 10+ blog placements & interviews
- 10+ radio placements
- 50k+ UGC YouTube views via our curator network
- 1 month of professional YouTube channel management
- optional DSP distribution for your new release
Setup & Planning
- Upload your files and info to your 360Promo dashboard
- Grant us manager access to YouTube, Meta & Spotify
- We review your assets, history, and goals
- We build a custom campaign calendar
- We create your press release
- We build your radio MP3 pack and download page
Content Creation
- We review your video assets to see what's missing and brainstorm with you on shoot ideas that get attention
- You shoot raw footage. We edit it into reels, music video, visualizer, official lyric video, album upload, whatever's needed
- We format, schedule, and upload content to YouTube, Instagram, Facebook, and TikTok
- We tag collaborators, optimize descriptions, thumbnails, end screens, and smartlinks
- We run dark tests to find your best-performing reel. You post it. We focus ad spend there
- Explore our content creation services in more depth here
Press & Radio
- We run a full PR campaign to blogs and magazines worldwide
- Give us your target mags & blogs and we'll focus on them
- We create a link for DJs to download your radio pack
- We send your single to our full radio pool (U.S. digital, college, and international)
- Explore our press & radio services in full here
YouTube UGC
- We get your song uploaded to multiple high-traffic YouTube lyric video & mix video channels
- Views drive traffic to your Official Artist Channel
- Views drive revenue via Content ID if your song is registered
- Explore our UGC services in more depth here
Posting & Ads
- Weekly reels posted to your socials with ad support
- Vertical content cross-posted to IG, FB, YouTube, and TikTok
- We continuously optimize your ads for reach and conversion
- We create custom retargeting audiences using your audience as well as audiences built over our years of running music ads and our YouTube curator network
- Explore our ad buying services in more depth here
Digital Admin
- We fix broken links, duplicate profiles, and missing lyrics across all major platforms
- We audit and organize your catalog with correct metadata, credits, and file structure
- We register your songs with PROs, MLC, SoundExchange, and YouTube Content ID. Learn more about publishing here and explore our publishing admin services in more depth here
- We clean up and connect all your social accounts, banners, bios, and smartlinks
- We maintain a shared dashboard and send reminders so nothing slips through the cracks
- We distribute your new release if you're unhappy with your current distributor
- Explore our digital cleanup services in more depth here
Campaign Timeline
- Pre-Release
- Review campaign goals
- Build EPK, press release, download links
- Create and test Reels
- Week 1
- Release official video across YouTube, IG & FB
- Distribute to blogs, radio, curator channels
- Launch ad campaigns
- Week 2
- Post Reel 2
- Follow up with radio and media contacts
- Begin interviews where possible
- Week 3
- Post Reel 3
- YouTube album/EP upload
- Adjust targeting and ad spend
- Week 4
- Post Reel 4
- Final follow-ups and radio support
- Send campaign report
Pricing
- $1,000/month
- ad spend is pulled from what you pay us - we don't ask for a separate budget
- discounts available if you buy multiple campaigns upfront
Album Plan
Most artists release an album with no real plan—and watch it disappear. This plan exists to change that. If you’re dropping a serious project, you need a real strategy: singles, videos, ads, press, radio, SEO, and a release calendar that builds momentum—not just hype for one day. We take all of that off your plate. You send us the music and the footage, and we turn your album into a 3-month campaign of consistent drops, visual content, and targeted promotion. It’s everything in the 360 Plan, stretched across time and designed to make your album feel like an era, not a moment. Click on the arrow above to get more details and contact us for availability.
Deliverables
- 3-month structured rollout (Singles, Album, Follow-ups)
- music videos, lyric videos, visualizers and vertical video
- 1 full album YouTube upload with tracklist + timestamps
- Press campaign managed by James Dunn (Dunn Deal PR)
- Radio campaign managed by Mazzi Behi (Def Jam Records)
- Full album download pack delivered to 8k DJs & music directors
- Weekly Shorts, posts, and ads across YouTube, Instagram, TikTok, Facebook
- Profile polish: avatars, bios, banners, smartlinks
- Full YouTube channel management (OAC conversion, Topic merges, layout)
- Targeted ad campaigns across YouTube & Instagram
- Optional distribution of album with optimized metadata
- Lyrics registered for Instagram & Spotify
- Guest artist tagging + duplicate profile cleanup on Spotify
- Shared campaign calendar with weekly check-ins and adjustments
- Check out our indie album checklist here
Month 1: 1st Single + Setup
- Finalize tracklist, album art, and metadata
- Submit to DSPs early to maximize editorial placement
- Drop first single and start pitching media + radio
- Crowdtest content through teaser ads and fan feedback
- Begin building content: visuals, lyric videos, Shorts
Month 2: 2nd Single + Album Pitches
- Drop second single with full content package
- Pitch album to blogs, press, college radio, and Spotify
- Finalize flagship video for release day
- Build and distribute press release
- Plan social schedule and ad rollout
Month 3: Album Drop + Main Video
- Drop the album + main video simultaneously
- Upload full album to YouTube with tracklist and timestamps
- Pitch to YouTube UGC curators for network uploads
- Follow up with media and radio
- Continue posting new Shorts and reels
Content Creation
- 1 flagship music video
- 2 lyric videos or visualizers
- 3–6 vertical videos (Shorts/Reels/TikToks)
- 1 full album YouTube upload
Media & Radio
- Press handled by James Dunn at Dunn Deal PR
- Pitched to blogs, writers, and album reviewers
- Radio handled by Mazzi Behi, lifestyle marketing director at Def Jam Records
- Full album download to 8k DJs & music directors worldwide
- Explore our press & radio services in more depth here
Platform Management & Posting
- Uploads to YouTube, IG, TikTok, Facebook
- Profile polish: avatars, bios, banners, smartlinks
- Weekly Shorts, posts, and ad content
- Merge Topic channels and convert to OAC
- Full YouTube channel management (learn more here)
- Ad campaigns across YouTube & IG (learn more here)
Distribution & Metadata
- We can distribute your album and make sure all metadata is optimized
- Register lyrics so they appear on Instagram & Spotify
- Tag guest artists to correctly link to the Spotify release
- Help remove duplicate Spotify profiles
Pricing
- $1,000/month, but three months is strongly recommended for a proper album rollout.
- ad spend is pulled from what you pay us - we don't ask for a separate budget
- discounts available if you buy multiple campaigns upfront
Content Plan
Too many artists blow their budget on a music video no one watches—and skip the content that actually builds a fanbase. This plan fixes that by putting extra focus on our Content Creation services while also fully promoting your new release to the world per our flagship 360 Plan. We save you thousands by skipping the director and working with the footage you already have: phone clips, live shows, b-roll, anything. From that, we create official lyric videos, music videos, visualizers, Shorts, Reels, and full album uploads. We handle editing, formatting, and posting—then run ads to grow a custom audience who sees you every week. You stay top of mind, your catalog gets supported, and your profile grows with steady, intentional output. Pricing starts at $1,000/month. Click on the arrow above to get more details and contact us for availability.
Deliverables
- flagship music videos edited from your footage
- official lyric videos and visualizers of your current and catalog tracks
- a steady stream of vertical videos (Reels, Shorts, TikToks)
- full album YouTube uploads with tracklist + timestamps
- Weekly uploads to YouTube, Instagram, TikTok, Facebook
- Full optimization on every video (titles, tags, SEO descriptions, pinned comments, end cards, smartlinks)
- Consistent posting schedule with reminders and support
- Targeted ad campaigns on YouTube and Instagram
- Retargetable custom audience built from every drop
- Full YouTube channel management (OAC conversion, Topic merges, layout polish)
- Optional DSP distribution with optimized metadata
- Shared campaign calendar with weekly check-ins and adjustments
Strategy & Planning
- Review your existing content to identify what’s missing: verticals, lyric videos, music videos, visualizers, album uploads
- Brainstorm realistic ideas based on your goals, footage availability, and vibe
- Help you decide what to shoot so your content connects with strangers—not just fans
You Shoot It
- You film raw footage according to our plans
- Learn how to shoot landscape and vertical video at once for double the footage
- We guide you on framing, angles, and performance
- You drop all files into a shared Drive folder
We Edit And You Approve
- We turn your raw footage into weekly content drops:
- Lyric videos
- Visualizers
- Reels, Shorts, TikToks
- Album uploads and music videos
- You approve or revise everything before it goes live
We Post, Promote, and Build Your Audience
- We post content across YouTube using smart formatting. Titles, tags, links, SEO, descriptions, end cards
- We post content to your Instagram optimized on a schedule
- We run ads on your best videos to reach fans of similar artists, people who've watched your stuff before and listeners in key locations or upcoming tour cities
- We track performance and shift spend to what works
- We build a custom audience to retarget for every drop
- Full YouTube channel management (learn more here)
- Ad campaigns across YouTube & IG (learn more here)
What You Also Get: The 360 Plan Layer
- Release planning and content calendar setup
- Weekly uploads on YouTube, IG, TikTok, and FB
- Consistent posting schedule with support and nudges
- DSP release support (optional)
- Shared dashboard with links, logins, and task tracking
- Strategy that connects all the pieces
- Explore our 360 Plan in more depth here
Pricing
- $1,000/month
- Ad spend is pulled from what you pay us - we don't ask for a separate budget
- Discounts available if you buy more than one month upfront
YouTube Plan
This plan is the love child of our YouTube UGC, YouTube Channel Management, Ad Buying and Content Creation services, designed for artists with traction who understand the unrivaled power of YouTube and want to grow their presence on the platform the way majors do—by combining unofficial uploads with official control. Every week, we place your songs on multiple channels in our UGC network, reaching millions of music fans with no ads or bots. These uploads feed the algorithm and drive discovery, but that’s only half the story. Because we also manage your official artist channel, we control where that traffic lands. We upload, organize, and optimize your videos, track what’s working, and double down. And if you don’t have content? We’ll create it—lyric videos, visualizers, Shorts, album uploads. Then we run ad campaigns to get your video in front of the people most likely to care about it. We only offer it to artists with mainstream potential whose music fits the format. We review every song before we say yes. Pricing starts at $1,000/campaign. Click on the arrow above to get more details and contact us for availability.
Deliverables
- Weekly posts of your track on our high-traffic YouTube curator channels
- Your lyric videos feature smartlinks, social links and end screens that all point to you
- Your official artist channel run by professionals
- We create more content if you don’t have enough
- We post your YouTube & Instagram content on a schedule and run the ad campaigns
- optional DSP distribution for your new release
- All 360 Campaign services are still available to you - but we stay focused here on YouTube growth and traffic control
How It Works
- Send us your song assets through the 360Promo dash
- If approved, we roll it out across the network
- Lyric videos feature only your track with full links and SEO
- Compilation videos group your track with similar artists
- Smartlinks send engaged listeners to your official channel
- UGC traffic + professional channel management + consistent content + smart ad spend = YouTube growth
YouTube UGC Rollout
- Distribute your song across 360Promo’s global YouTube curator network
- Use both lyric videos (solo track) and mix videos (your song alongside others)
- Videos posted by channels with real music listeners
- Lyric videos include your track only, with links and SEO
- Mix videos group you with similar artists and boost discovery
- Every upload drives traffic back to your official artist channel
- We track which channels and countries are generating views
- We use that data to guide future uploads and ad targeting
- Songs with momentum are flagged and prioritized for additional support
- This is the same upload infrastructure used by major labels, now available to you
- Explore our channel management services in more depth here
Channel Management
- Convert your YouTube into an Official Artist Channel
- Merge Topic pages, unify duplicate profiles
- Clean up thumbnails, titles, descriptions, metadata, collaborator tags, smart links, end cards & screens
- Organize homepage layout and playlists, reboot avatar, banner, bio
- Repost your best Reels and TikToks as Shorts for added reach
- Schedule uploads on a consistent content calendar
- Keep your uploads consistent even when you’re not creating new stuff
- Explore our channel management services in more depth here
Content Creation
- Turn your raw footage into Shorts, music videos, official lyric videos and visualizers
- Create album uploads and official lyric videos and visualizers of key releases in your catalog
- If a song starts performing but has no video, we create one fast
- Guide you on what to shoot if you don’t have much content
- Track video performance and adjust content strategy accordingly
- Explore our content creation services in more depth here
Ad Buying & Reach Strategy
- Build custom audiences based on similar channels and artists
- Retarget everyone who’s watched your content this year
- Prioritize regions where your music performs best
- Use skippable, non-skippable, Shorts, and Discovery ads
- Monitor ROI on each ad and shift spend to what’s working
- Handle all ad setup, budget pacing, and targeting strategy
- Explore our ad buying services in more depth here
Base Plan Pricing
- $1,000
- Yields 150,000 organic UGC views featuring your song in mix & lyric videos on our channel network
- Yields 75,000 Official Artist Channel Views. Half of these views are in Tier 1 markets and the other half in emerging markets
- We keep working until we hit our agreed target. If we don't think the song is working, we will ask you for another.
- Ad spend on your official channel is pulled from what you pay us - we don't ask for a separate budget
- Contact us to tailor a plan and rate that works for you if the base plan doesn't
Cleanup Plan
Most artists don’t realize how many holes they’ve got until someone shines a light on them. You search their name and nothing shows up. Albums vanish. Bios are ancient. Smart links don’t work. Their music is split across three distributors, half the profiles are unclaimed, and the YouTube videos still link to a dead SoundCloud. In this plan we combine our Digital Admin services with our flagship 360 Plan to bring you the cleanup system every artist eventually needs. We consolidate everything into one distributor, one folder, one spreadsheet, one dashboard — and make sure you can be found, your catalog can be played, and your royalties can be collected. No more lost files, broken links, or missing rights. If we do this right, it’s the last time you ever clean it all up. Pricing starts at $1,000/month. Click on the arrow above to get more details and contact us for availability.
Deliverables
- Clean, verified artist profiles across all DSPs and socials (Spotify, Apple, YouTube, Amazon, Deezer, Pandora, Boomplay, Anghami, Genius, Musixmatch, etc.)
- Consolidated distributor accounts with inactive ones closed and missing releases recovered
- Master catalog spreadsheet of all songs, albums, ISRCs, splits, producers, and metadata
- Publishing metadata spreadsheet with PRO info, IPI numbers, splits, and MLC/SoundExchange status
- Unified folder system with WAVs, MP3s, stems, sessions, lyrics, and cover art organized
- YouTube channel setup and optimization (OAC conversion, Topic merges, SEO cleanup, branding)
- Meta Ads setup (Pages, Business Manager, Pixels, permissions, access roles, crossposting)
- Smartlinks, bios, banners, and visuals updated across all platforms for brand consistency
- Lyrics uploaded to Spotify, Instagram, Genius, Musixmatch, and other platforms
- Spotify Canvas added across tracks; merch integrations enabled where available
- Old or broken YouTube uploads fixed with correct links, tags, and end screens
- Rights registration across ASCAP/BMI/SESAC, MLC, SoundExchange, and YouTube Content ID
- Accounts created or updated with Songtrust or equivalent publishing admin platforms
- Google Knowledge Panel, Wikipedia, Discogs, MusicBrainz, and AllMusic profiles claimed
- ISNI number registration for global artist identification
- Playlists curated on Spotify, Apple, and YouTube Music to highlight strongest material
- Shared dashboard maintained with links, logins, tasks, and audit progress
Identity Cleanup
- Audit and fix searchability across DSPs, YouTube, and socials
- Claim and verify artist pages across Spotify, Apple Music, YouTube, Genius, and more
- Merge YouTube Topic pages, convert your channel to an Official Artist Channel
- Update bios, banners, photos, and social links so everything looks current
- Fix broken smartlinks, unify your branding, and organize public-facing profiles
- Explore our Digital Admin service in more depth here
Catalog Recovery
- Build a clean master spreadsheet of all your released material: songs, albums, ISRCs, splits
- Consolidate your catalog under one distributor and shut down inactive accounts
- Hunt down lost releases caused by disorganized distro
- Make sure you have every asset—WAVs, sessions, stems, lyrics, metadata, and artwork
- Fix DSP portal access so you actually control and monitor your own releases
- Explore our Digital Admin service in more depth here
Metadata & Royalties
- Register all songs with ASCAP, BMI, MLC, SoundExchange, and YouTube Content ID
- Fix publishing metadata: splits, writers, PRO info, ISRCs, and label data
- Make sure all your lyrics are on Spotify & Instagram
- Set up or update accounts with Songtrust and publishing admin tools
- Ensure everything is in the right place to earn money from streams, sync, and UGC
- Explore our Digital Admin service in more depth here
System Setup
- Create a unified folder system with all your files
- Organize old videos and footage so it’s ready for future content
- Fix and reformat old YouTube uploads with updated metadata and links
- Connect all ad accounts, pixels, and permissions to 360 for campaign support
- Explore our Digital Admin service in more depth here
What You Also Get: The 360 Plan Layer
- Release planning and content calendar setup
- Weekly uploads across YouTube, Instagram, TikTok, and Facebook
- Consistent posting schedule with support and nudges
- DSP release support (optional)
- Shared dashboard with links, logins, and task tracking
- Strategy that connects all the pieces
- Explore our 360 Plan in more depth here
Pricing
- Base plan is $1,000.
- Discounts available when you pay for multiple plans upfront
- Ad spend on your official channel is pulled from what you pay us - we don't ask for a separate budget
Spotify Plan
Everyone wants more Spotify streams. But most artists go about it the wrong way—paying for shady playlist placements, chasing bots, or hoping their distributor will work magic. None of that works, and often backfires. This plan is for artists who care deeply about growing on Spotify—and are ready to do it the only way that actually works: smart video ads, long-term targeting, and consistent execution. We build Instagram ads from your best footage and run them to custom and lookalike audiences we’ve refined over years—not Meta’s default targeting. These plans are designed to show Spotify that people genuinely like your track. If that happens, Spotify starts placing your song in algorithmic playlists, multiplying your streams automatically. We retarget everyone who watches so they see each new drop, and we build playlists on your profile that showcase your strongest songs and increase listener retention. It’s slow. It’s expensive. But if Spotify is where you want to win, this is how you do it. Pricing starts at $2,000/month and comes bundled with all services in the 360 Plan. Contact us for availability
Deliverables
- Short-form video ads (Reels/Shorts) edited from your raw footage
- Spotify Canvas added to your track; profile banners, bios, and merch updated
- Multiple ad variations tested for retention, replay value, and clarity
- Engagement ads on Instagram to test creative and identify winners
- Conversion ads that send traffic directly to Spotify
- Meta pixel retargeting for anyone who engages with your content
- Custom and lookalike audiences refined over years of campaign data (no bots)
- Smartlinks embedded with tracking pixels for all clicks
- Spotify playlists built on your profile to increase retention and algorithmic boosts
- Growing audience lists retargeted with every new release
- All 360 Campaign services included: release planning, content creation, social posting, YouTube uploads, ad targeting
- Radio pitching, blog outreach, curator uploads, DSP delivery (if needed)
- Profile cleanup, smartlink setup, metadata fixes, and more
- Shared campaign calendar and ongoing reporting
Content Creation
- You shoot raw footage (the more, the better)
- We create multiple short vertical video ads (Reels/Shorts) from your footage
- Each ad is adjusted for retention, replay value, and clarity
- We add Spotify Canvas, pin the track to your profile, and update banners, bios, and merch
- Explore our content creation services in more depth here
Ad Campaign Management
- Engagement ads run on Instagram to test creative
- Initial ad campaigns are optimized for engagement to find what hits
- High-performing ads are moved to conversion campaigns that send traffic directly to Spotify
- We use your Meta pixel to retarget anyone who engages
- We also push to custom and lookalike audiences built over years—real music listeners, not bots
- Explore our ad buying services in more depth here
Streaming Funnel
- All clicks go through smartlinks embedded with tracking pixels
- Listeners land on Spotify playlists we build on your profile featuring your best tracks
- These playlists increase retention and session time, helping trigger Spotify to include the track in its algorithmic playlists, which multiply your streams
- Over time, the audience of people who have seen your videos grows. We make sure they see every new video.
- Explore our social media ad services in more depth here
Included Services
- Everything from the 360 Plan is included
- Release planning, content creation, social posting, YouTube uploads, ad targeting
- Radio, press, curator uploads, DSP delivery (if needed)
- Profile cleanup, smartlink setup, metadata fixes, and more
- Explore the 360 Plan in more depth here
Pricing
- This plan starts at $2,000/month
- Spotify growth requires a serious ad budget. Don’t expect an immediate ROI.
- We’re not chasing conversions for conversions’ sake—we’re trying to spark Spotify’s recommendation engine - the force multiplier that, if we attain, makes this plan worth it.
Radio Plans
Radio still plays a critical role in breaking records—when it’s done right. We run full-service campaigns across college, digital, and commercial terrestrial radio, targeting over 8,000 DJs worldwide, including Def Jam’s national mixshow network. Led by Mazzi Behi (Def Jam’s radio team since 2000), our outreach covers the same DJs who’ve helped break artists like Jay-Z, Kanye West, Justin Bieber, and YG. For major artists, we run sustained commercial radio campaigns across U.S. markets with real spin counts and measurable results. For emerging artists, we focus on college and digital stations—introducing your record to tastemaking DJs, many of whom also produce, throw shows, and drive local scenes. Whether you’re building early momentum or pushing a major single, this is how your music reaches real people through real speakers, not just algorithms. Click the arrow above to learn more about all radio plans and Contact us for availability
Standard Campaign
- Upload your release to your 360promo.fm account
- We create an MP3 pack including clean, dirty, instrumental, and acapella versions. We make your clean version, if necessary. If you have an album, we include it in the pack.
- The pack is uploaded to a unique Track Preview Page, where DJs who want to download your track must enter station/show info & IG handle, and a comment
- We send your track to over 8,000 DJs worldwide - individual DJs as well as music directors at college, commercial, non-commercial, specialty shows and public stations in all genres. We can focus on any region that's important to you.
- DJs who download your pack play it—every download = a spin. You receive a detailed report with DJ feedback, station info, and IG handles.
- We follow up directly with key DJs to coordinate radio drops and on-air interviews.
- This campaign is included in our 360 Plan
College Campaign
- We service 400 college stations across U.S., Canada, Europe and select international territories.
- Genres include Hip-Hop, R&B, Rock, Top 40, Electronic, Urban AC
- We deliver via digital or physical promo, and we pitch both singles and full albums
- Our radio contact database keeps extensive contact info on both station music directors and individual DJs at shows
- We track spins, gather feedback, and coordinate on-air interviews as well as meet & greets if you're on tour
- This is a standalone plan: contact us to discuss pricing and availability
SiriusXM Campaign
- We pitch directly to influential DJs and hosts across SiriusXM.
- Shows like Shade 45, HipHopNation, and The Heat
- DJs like Peter Rosenberg, Tony Touch, LA Leakers, Lord Sear, DJ Wonder, Scram Jones, Tore, DJ Fat Fingaz, DJ Bee, Big Von, Vic One, Chaz Kangas
- We coordinate light rotation and mixshow campaigns
- Follow up with DJs to secure support and long-term relationships
- Optional: mail vinyl or promo materials to boost visibility
- Provide reports with feedback and rotation data
- This is a standalone plan: contact us to discuss pricing and availability
Commercial U.S. Radio Campaign
- We start where new records break—B-markets—and expand as performance allows. Sacramento, Oxnard, Riverside, San Diego, Phoenix, Las Vegas, Albuquerque, Dallas, Virginia Beach, Richmond, Baltimore, Cincinnati, Cleveland, Jacksonville, Shreveport
- A-Market Expansion if the record proves itself.
- Carolinas: WPEG, WQOK, WGIV, WQNC, WZFX, WJMH, WCCG, WWWZ, WHXT
- Midwest: WGCI, WPWX, WJLB, WENZ, WHHL, WZHT, WAMO, WCKX, more
- South: WEDR, WVEE, WLLD, WTMG, WEAS, WQBT, WBTP, WJBT, WJMZ, WHRK, WJMI
- Northeast: WQHT (Hot 97), WWPR (Power 105), WJMN, WUSL, WBLK
- Southwest: KBFB, KKDA, KBXX, KHXT, KRRQ, KMJJ
- Mid-Atlantic: WKYS, WPGC, WOWI, WCDX, WERQ
- West Coast: KPWR (Power 106), KRRL (Real 92.3), KMEL, KUBE
- Mediabase & Luminate tracking. Weekly airplay and feedback reports. Interviews and drop coordination.
- Premiere your single on exclusive DJ conference calls hosted by Def Jam’s network. Each region—West Coast, Midwest, South, East—hosts its own call, with 50–200 leading commercial, club, and mixshow radio DJs. You’ll receive questions and feedback on your song.
- This is a standalone plan: recommended only for artists with a real budget and a mainstream record. contact us to discuss pricing and availability
Lifestyle Marketing
- Street team promo in major U.S. cities (posters, stickers, flyers)
- Nightclub spins in venues that move culture and break records
- Retail and radio meet-and-greets in top U.S. markets
- Event support for red carpets, celeb functions, launch parties
- Sponsorship opportunities tied to real-world music events
- Build visibility where fans actually gather
- Create word-of-mouth momentum that digital can’t replicate
- Earn credibility and long-term loyalty in your core markets
- This is a standalone plan: contact us to discuss pricing and availability
Radio Tracking
- Mediabase registration – commercial radio (U.S. & Canada)
- Digital Radio Tracker registration – global internet stations
- Luminate registration – combines airplay, sales, and streaming
- Reports show the cities, stations, and DJs playing your music
- Reports show when and how often your track is spun
- Optional: SoundExchange registration to collect royalties
- This is a standalone plan: contact us to discuss pricing and availability
Services
Press & Radio
This service combines press outreach and radio promotion into one coordinated campaign. We build a custom pitch list, format your release for both media and DJs, and handle all outreach, follow-up, and reporting. Coverage includes online articles, interviews, radio spins, and DJ feedback across college, digital, and commercial stations.
Content Creation
We turn your raw footage into finished video content. You send us phone clips, live performances, archive material, or behind-the-scenes footage, and we edit it into official music videos, lyric videos, vertical videos (Shorts/Reels/TikToks), visualizers, and full album uploads. We also advise you on what to shoot, based on your goals. All videos are optimized and scheduled across YouTube, Instagram, TikTok, and Facebook. Once published, we run ads to boost visibility and track performance.
YouTube Curator Network
We run global YouTube UGC campaigns that place your music in front of millions of real listeners—no ads, bots, or payola. Your track is uploaded as lyric and mix videos by a curated network of 1,000+ genre-specific channels. These videos include smartlinks to your official content and SEO that drives Content ID revenue. Explore the live directory at Recommended.fm. Fully managed, built to grow real reach and algorithm traction.
YouTube Management
End-to-end channel management: auditing, cleanup, thumbnails/titles/descriptions, Shorts + longform uploads, OAC conversion, Topic merges, SEO, and YouTube ads. We grow audience and revenue while you focus on making music.
Publishing Admin
We set up writer/publisher accounts and register your songs with ASCAP/BMI, MLC, HFA, YouTube Content ID, and SoundExchange; organize metadata/splits; and make sure you actually collect what you’re owed. You keep 100% ownership.
Ad Buying
Performance-driven campaigns on Instagram, YouTube, and Facebook: lookalikes, retargeting, regional focus, and creative testing to grow followers, video views, and Spotify traffic—while avoiding bot traffic and wasted spend.
Sync Licensing
License music to film/TV/ads/games/YouTube without giving up rights. Via Soundhex: no exclusivity, 70% of the sync fee to you. We handle tagging, pitching, paperwork, and payouts.
Digital Admin
Audit, recover, and organize your entire digital presence: fix profiles, recover releases, consolidate distributors, register royalties, and build a single clean system to maintain everything long-term.
360 Revshare Program
Invite-only. We become your label-quality marketing team across release, content, ads, YouTube, and admin. You keep rights; we share upside only when we add value. Distribution via The Orchard.
Who We've Worked With
Members of our team have done PR, marketing and radio for Jay-Z, Bad Bunny & Jennifer Lopez, Kanye West & Kendrick Lamar, Imagine Dragons, Machine Gun Kelly, WILLOW, Lil Wayne, Joji, French Montana, J Balvin, Nas, Big Sean & Nipsey Hussle, YG, Tyga & Chris Brown, The RZA, Mobb Deep, Delicious Vinyl, FEID & Karol G, Sonnyjim, MF DOOM & Jay Electronica, Sebastian Yatra, Jhay Cortez, YUNGBLUD, Luna Li & beabadoobee, Murs, Larry June & ICECOLDBISHOP, Mariah Angeliq & Lele Pons, Jeezy & Yo Gotti, Mary J. Blige, Bino Rideaux & BLXST, Maximilian, Jordan Davis & Luke Bryan, Harry Hudson, DJ Snake & Selena Gomez, Chris Stapleton, Carrie Underwood, Alvaro Diaz & Rauw Alejandro, Bootsy Collins, Common & Vince Staples, G. Battles, Rick Ross & Spice-1, Chuck D of Public Enemy, Billy Danze of M.O.P., Rick Allen of Def Leppard, Chad Smith of Red Hot Chili Peppers, Stanley Clarke, Jhene Aiko, Jeremih, Future, Ty Dolla $ign, Smif-N-Wessun, SALTI, Ash Olsen, YOUWIN, GAME7, Nazzy The Mic, Sean Price, Fashawn & Aloe Blacc, MC Eiht, Mitchy Slick & Planet Asia, Doc Strange & Guilty Simpson
About Us
We are a team of veteran media and radio promoters, music marketing specialists, Youtube channel managers and social media growth hackers obsessed with building the world's most comprehensive music marketing machine.
Our head of PR is James Dunn, former freelance writer for The Source, XXL and Vibe and owner of Dunn Deal PR since 2005. Past projects include work for The RZA of Wu-Tang Clan, Delicious Vinyl, Bootsy Collins, Def Leppard and more.
Our head of Radio Promotions is Mazzi Behi, lifestyle marketing & radio promotions director at Def Jam since 2000, breaking singles on radio for artists like Jay-Z, Kanye West, Justin Bieber, Tyga and YG.
We have spearheaded the creation of a global network of Youtube music curators that collectively control hundreds of channels that have generated 12 billion Youtube streams and counting for labels like Universal and Sony, and artists from Machine Gun Kelly and Imagine Dragons to Selena Gomez and Bad Bunny.
We're scouring the internet to create a database of everyone in the world who cares about every genre in modern music - from music writers and bloggers to radio DJs, playlist curators and engaged fans.
We're creating the 360promo.net music marketing platform, where every single task and detail required to get the most attention and money for your artist brand and music in the streaming era is baked into one system.
We're constantly researching the most innovative new music growth strategies in the industry and creating plenty of our own, to inject them into the 360 music marketing machine.
100,000 new tracks hit the Internet every day. Music is humanity's most powerful cultural force, but new artists and songs with the potential to shape the sound of the 21st century are being lost in the flood. Our mission is to simplify the process of professionally distributing, marketing and monetizing music in the streaming era - a 360 solution.
Send Music
Interested in working with us for your next release? Please fill out this form. We will listen and be in touch.